Anyway below is a quick look why we should limit the number of link on ever website.

3 Reasons Why We Should Limit No of Link In a Web Page

1. There is penalty of having too many link

Ever heard of “link farm”? This is a web page that the content is no other than *just* link. (Maybe thousand of that “<a href…>” tag on the source code).
Why people want to build such web page? Well, there was a day that people sell and buy that kind of link to boost their rank on search engine, then the big search engine imposed penalty of such web page to be considered as spam – link spam that is. Also, since there is nothing else on the page, such page will be  hardly amusing to any human visitor.
So, if you ever see this kind of horrible page, it’s natural that you will think “no, I don’t want my website to be penalized by having too many link.”..

But just how many is too many? Obviously 1000 is too many. But how about 100? As we as public technically do not know what is the exact formula/rules any search engine has, we can only refer to “common sense”. Well I do think 100 is still too many. Imagine if you want to see all the link inside a web page – clicking 100 link will be awfully too difficult.

Too many link in tag clouds

2. Search Engine’s Spider / Bots has limit too

Consider that any search engine’s spider a.k.a bots are actually a computer program. And one of the thing that computer programmer make sure does not happen in a program is what so called “endless loop” – this is where the program keep repeting the command over and over again without conclusion exhausting resources (memory and/nor harddisk space, etc) – on day to day term we call it “hung up” or crash.

So in order to cater as many as possible web page on internet, I don’t think a web crawler a.k.a spider can be allowed to sit in just 1 page because that page has ten thousands of link. Therefore the programmer need to impose a limit, say 1000, 100 or 200 (again, nobody knows). If we have more link than that upper limit, then the  rest of the link will not be seen by the spider. But can we control which link that should be seen and which one important one… That’s almost impossible.

Therefore, what can we do?…Yes, just limit any link on our website to a number that considered “normal”.

3.  Save your “Link Juice”.

If you remember the basic of how a backlink can make a webpage higher in search engine rank, then having too many link (internal or external) will reduce those juice to be passed over to your link. For example: if you have a web page with PR3, you have only certain amount of link juice to be shared to any of your link – say you only have 10 links, then each probably get 3 drop of the juice – but if you have 30 link, probably each only get 1 drop of that imaginary link juice.

This is one of the reason why the attribute “nofollow” is being used – to prevent the link juice to get pass over. Perfect if the spider a.k.a bots obey this attribute – apparently many bots did not really fully respect the attribute (they still just go jump to that link regardless of the attribute)

So, again – the easiest to control this is just to limit the link itself at the first place.

Common Offender

Number one offender in my mind is those “tag clouds” especially from WordPress blog (see picture). You should limit your tag cloud (see picture) to maximum 20 or 30 item only. More than that will give headache to your human visitor and upset the robot visitor.

The second big offender would be those LHS (Left Hand Side) menu items on a e-commerce website that list 1001 category of product. The way to do it is to group and sub categorized them. Perhaps do it using javascript menu (that is not visible by the spider). Limit the overall menu to 20-30 items only.

I see this on most of the blogs: at the end or beginning of an article, usually there is a list of tags that want to be emphasized on that article. Although, it is crucial for the purpose of the reader (who want to know the key important content) and for the indexing, the tag does not necessary have to be linked to tag page. As long as the word is there, it will get indexed. But you do not need to put link on those tags list.

Also not really necessary to repeat of the same link over and over again. Yes, it may be considered that the higher positioned link will implied more important link than the lower one, but having the same link repeated over and over and over again is just annoying.

Conclusion

So in general, for the purpose of your article contents probably you will need 5 to 10 link (usually external). Another 10 or so for the infrastructure of the web page (Home link, contact us, about us, term and condition, subscribe feed, etc) – then if you must another 20-30 for those tag clouds, menu, or everything else. Luckily all javascript generated content (including Google’s adsense) is not visible and counted as active link. So, in total about 50 links are the maximum number of link that you need to aim.

Try to limit your link, regardless whether it’s internal or external – not only to prevent clutter on your page, but to optimized the SEO result that you expect. But even if you don’t care about SEO at all, having too many link in a web page is an eyesore anyway. Don’t do it. Keep it around 50 links or less!

TIPS: Install “Search Status” plugin/add-on on your Firefox – it has “Link Report” that give you the exact info about your link in that page.

Go start updating your theme files on your website…!
Take care !

Each web page got a beaker glass….

Beaker Glass of Page Ranking

Now also imagine, at the beginning of the www universe, the google spiders a.k.a google-bots (and other spider)  are deployed. Each time they finish reading 1 page, they will give 1 drop of “link juice” (just imaginary liquid for this analogy). Hence, if a web page is very popular, the bot will pass the page over and over again - each time giving the page 1 drop of link-juice.

1 drop each from bot

The result is some website have more juice than the other. Then according to its amount on the scale, the rank is given.

How the spider jumping around from page to page

Now, how the spider or the bots go from one web page to another? The starting point of course if up to the owner of the spider, but the continuation will be up to the content of that page. For example: a bot is deployed on www.cnn.com/index.htm. The bot then do its thing (read the page, indexing, grab the content, etc) and list all the web link (anything pointed with <a href=”"> tag). Then it will go to each one of the link on the list. Remember, each time, giving a drop of link juice after the page is read.

This is where all the fuss about “nofollow” command/attribute. Some link has “nofollow” attribute. When a bot see the attribute, it will remove the link from its “go to” list, hence that link will not be visited nor get any link juice. But not all bot obey thid command/attribute.

Therefore, if you have 1000 web page linking to your web page, then your web page will potentially get that 1000 drop of link juice.. and more….

Additional Juice from every web page….

All expert in SEO world would agree, 10 back links from  web pages with PR5 will be much more valuable than 10 links even 20 links from web pages with PR1. How this can be accomodated in out model above.

Additional juice from higher PR page

For example: your homepage has PR5 and there are 20 link on your page. So, for each of that 20 pages, rather than getting only 1 drop of juice, they will get 6 drop of link juice (1 from the bot, 5 from the home pages).

So, this will explain that a backlink from a higher PR page will be more valuable than the one without PR because they carry more link juice. But it doesn’t mean that the link from PR zero is worthless, no… because you will still get a drop from the bots.

Residual juice…

To make it more complicated, the bots also can do residual carry of the juice. Meaning the link juice from a high PR page can be passed on further down the line but in decresing amount.

For example , let’s go back to your homepage that has PR5 above. It has 20 link, right? One of the 20 is “about us” page. The “about us” page got further 5 links. Say this “about us” page doesn’t have any PR. Then the further 5 links will have 1 drop from the bots, zero from “about us” page plus some residual from homepage, say 4 drops – totaling 5 drops.

Residual Juice from previous page

Therefore, this will explain why web page that indirectly link from high PR website also get advantage of its valuable link juice (thinking about Paul’s or Angela’s back link strategy)

Seamlessly in secret.

Of course , in reality, there are some further altering  of parameters and adjustments. No one really know exactly. But the model above will help you understand pretty much the gist of the link building and link popularity understanding.

Hope this helps….

The Gist of TITLE TAG

The purpose of this TITLE TAG has 2 folds:

1. To summarize the content of the page while attracting user to click the link.
2. To be the main item to be indexed by search engine.

To set your webpage title, you just need to put it between <title> and </title> on top of your page. Typically, the title tag should be your 4th line of the code, after DOCTYPE, HTML and HEAD. For example:

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
   "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head profile="http://gmpg.org/xfn/11">
<title>3 Keys SEO Principle: Absolute Must To Know | SEO By Me</title>

There are 3 prominent places where this title will be displayed as key label, in order of importance:

1. On the SERP (Search Engine Result Page): This is the most important aspect of SEO effort. You will want the search engine to index your page according to what you want.
   
   

   Search Engine Result Page

2. On Bookmarks (Online and Offline): I am not talking only about the bookmark for each browser (try press Ctrl-D to bookmark this page), but also the social bookmarking site such as del.icio.us, digg, Reddit, Sphinn, Mixx, Twitter, etc. When a user want to share or save on any of those site, by default, whatever you put between those title tag will be used as your main display/entry.
3. On the top of your browser windows and tab: This display is the least of our worry as it is being displayed on user’s browser after it is loaded. Well, the user already click and display the full page on his/her browser, so, the very purpose of this title tag has been accomplished.
   
   

   Title on Internet Browser

What’s Next

So, having known the above, some importants aspect below need to be considered seriously to achieve the maximum of your SEO effort:

1. The title tag need to be different for each web page as it has to represent the content.
   So, if you have static website (html), you need to edit each of the page and customized the title tag accordingly. If you have dynamic page, make sure the title page is generated dynamically as well – do not just put your website or blog name between the title tag.

   WordPress Tip: Do not muck around with the title tag, simply just put below line on your header.php or whereever your theme produce the header:

   <title><?php wp_title(‘ ‘); ?></title>

   and then install All-In-One SEO pack to take care the rest. Even the default setting of this plugin will give you the most of title tag’s SEO.
   .

2. Incorporate keyword(s) in the title.
   Forget all the fancy title, it is important to incorporate whatever you want to emphasize and ranked high on the search engine. For example: if you have article about the latest gossip of Brad Pitt and Angeline Jolie, do not just write the title tag as “Stop Press! They Did It Again !” which is does not mean much. But try like “Brad Pitt Makes Angeline Jolie Mad: Yesterday News?” which incorporate 3 important phrase “Brad Pitt”, Angelina Jolie” and “News” – Yes, you can write anything at all on the actual title on the article, but pay a little bit more attention for the Title Tag.
   .
3. It’s Premium Space: Make it Short and Prioritize.
   Remember, Google (and others too) will only display the first 65 characters on the SERP. So, incorporate some keywords, but do not stuff it with too much keywords that make the title very lengthy. 65 characters should be enough. Just prioritize.
   Anything above 65 characters will be truncated and an ellipsis (“…“) is being displayed instead on Google’s.
   .
4. Incorporate your brand,  if possible.
   On the example above, I put “| SEObyme” at the end of the title tag. This is call branding. Imagine if you see the SERP above, just a glance you will know which article is from your website. But remember that keywords has more priority than branding. So put your brand at the end of the title, so if you need to have extra keyword and the titles goes beyond 65 characters
   .
5. Support the title tag with headline
   Your title tag does not have to be exactly the same with your headline (<h1>, <h2>, <h3>…), but maintain at least partial aspect of the title tag into the headlines. Not only for the search engine to confirm the content consistency/relevancy, but also to manage your reader expectation when they click your title tag.
   .
6. Use normal capitalization.
   Do not use all capitals letter on the title tag. This will alert the search engine robot that your site might be a SPAM site as that what Spam website usually do (using all capital letters, or all lower case letter). Not only that, it will become an eyesore for your user as more and more people is now aware that capital letter is a SCREAMING method. If people scream at you, will you visit them ? Not likely…
   .

OK, now… check and fix all of your title tag !

Which Search Engines ? There are so many out there…..

Search Engines you need to worry about

Ever stumble to a software or a company claiming “able to submit to 3000+ search engines”? Probably the best advise is to just ignore them. What they are trying to do is to confuse us. Their claim is just another sales pitch:

• There are only a handful of genuine search engine, probably less than 50 of them. This is the one really go crawling on each website on the net, read and assess the content and give the ranking based on certain algorithm
• There are more of meta search engine, probably several hundreds of them.This is the one just get your search term / keyword, pass it to the genuine search engine, and then pass the result back to you.
• Then there are what called directory, probably several thousands of them. Automatic or manual, this is the one list our website on certain categories that they have.

When people say “submit to 3000+ search engine”, they mix all 3 categories above. But what we really need to focus on is just the first category: the genuine search engine. Because this search engine is the one being used by our potential customer to find our website. So don’t get trapped to the false security knowing “Oh, my website has been submitted to 3000 search engine/directory” – most of the time it will do nothing or just very little to make our website ranked higher on the search engine

Search Engines Shortlist: They are important

Let’s focus on the real search engine ! Who is the big boys? Here is the list:

KEY HIGHLIGHTS

• Only 4 genuine search engine that we need to focus on: Google, Yahoo, Bing and Ask
• Only by submitting website to search engine will give little or no help to achieve high ranking

Previously published on 2008 by the same author, stat data updated.

1. Search Engine Friendly

The easier our website to be read by search engine, the higher the rank

We need to always stick it in our mind, search engine did not send somebody to actually see our website and read all the content one by one. They will have a computer program that cutely called ‘crawler’, ‘spider’ or ‘bot’ (for robot) to read the content of our website. So, the color composition or type of font that we choose for our website to make it more beautiful probably does not matter at all.

(But they will penalize you if you put a text with the same color for both text color and background color. This is commonly done by spammer to fill the website with the keyword without wanting to be seen by human visitor)

Several item that matters

• better use text than image for your content. Although for human it is easier to have images to illustrate something, the content of the image can not be read by search engine
• better use text/html based  than flash based website. Although it is still possible to make your flash based website got high rank, but it is generally will be more difficult for flash based website to get read properly.
• search engine cannot go to password protected area

2. Website Relevancy

The more relevant the content of our website with reference to the keywords, the higher the rank

Say our website is about digital camera photography then you cannot expect to get high rank if someone search for “car mechanics”.

Well, we don’t want that to happen either, right ? We only want motivated buyer. The one that most likely to buy ! But on the other hand, you might think, how about just put 1000 times words “digital camera” on the website that will be more relevant? WRONG, this is called “spamming”. If we spam the keyword, not only the website deemed to be NOT RELEVANT, our website also get penalized because of spamming , hence will received very low ranking that it should be. Don’t do this ! The search engine will ‘smart enough’ to know whether the sites is relevant to the keywords or not.

3. Website Popularity

The more popular our website, the higher the rank

How do we measure popularity in real live ? Am I more popular than Bob ? Not really straightforward isn’t it ? Luckily for a website, search engine has elegant solution:

The more people see our website the more popular it is

• How do they know? All major search engine have that ‘toolbar’ that sitting on your browser. The toolbar can send some information to let the search engine knows which website you go (Yes, you may disable this). Also they may have monitor the popularity from the search result.
• Our website is deemed to be more popular if more of other website put a direct link to our website.
• Having know this people has abused this factor. Imagine you just deal with 100 other website that we put our link on our website and they will put their link to our website and suddenly our website become “popular”. Unfortunately, the one that count is “one way link”. If a website link back to the website that link to them, it doesn;t count. This way, only real popular one will ranked higher. We cannot really make it up.

And also there are some fine detail that probably we need to know such as:

• a link is from relevant website will score higher than from non-relevant website. for example: our website is about digital camera, then a link from digital camera reviewer will be more valuable than link from local chemist a friend of yours…
• a link from more popular website will score higher than from less popular website. for example: if CNN website put a link to your website, it will score higher than a link from your new second website (that you just finish).That’s mean if you think to open 1000 brand new website that give one way link to one of your website, you can just forget this method. It will be close to worthless

Well all the key principles above just there to make sure nobody abuse the search engine for their own gain. In order to make our website highly rank on the search engine, we cannot abuse the principle. We can only make our website aligned with the principle – or at least: not against the principle – and the rest is up to the search engine.

KEY HIGHLIGHTS

We need to make sure it is search engine friendly so it can get ranked properly

• Relevancy and Popularity of our website will produce higher ranking
• Abuse or misuse of these principle will cause our website to get the penalty
• Search engine ranking is basically a popularity contest.

Previously published on 2008 by the same author.

Google indicates that the speed of your site will be considered as part of the page rank formulation. Website with speedy display will have additional point used for calculate it’s rank.

As usual, there is no exact formula, there is no definite date as when it’s going to be implemented and people is wondering around. But Google gives more definitive clue. As Yahoo has its YSlow extension, Google is now also incorporating similar tools on its webmaster tools complete with massive documentation as an instruction to everybody how to do it right. Explain below is the method to benchmark the performance of your website using mainly Google’s Page Speed tools and Pingdom performance tools. It’s quite simple and will not cost you money to do it. Let’s get started.

Resources

There are 4 main resources that need to be handy on your computer to start optimizing the speed of your website.

1. Account on Google’s Webmaster Tools (Free to signup if you haven’t has one: every serious webmaster need to have one!)
2. Google’s Page Speed extension on Firefox.
   Use your Firefox, login to you Google’s Webmaster Tools, click on your site, and on the left hand Dashboard menu, click the “Site Performance” as picture. Then click the below button.
   
   Page Speed requires “Firebug” to work. If you haven’t installed this just get it here.
3. Online Pingdom Tools , http://tools.pingdom.com/ – Alternatively, you can use “WebPageTest.Org” on http://www.webpagetest.org/. It’s more comprehensive but could be overwhelming and confusing if you are not up to it. Pingdom is good enough – you just want to compare the result before and after optimization unless you want to go deep in this stuffs.
4. Page Speed documentation as your knowledge base in doing the optimization

Method Optimizing Your Website

1. Go to Pingdom Tools : http://tools.pingdom.com/, enter the URL of the homepage of your website and run the test.
2. After test finish, note the total time required to load your website in the “Website Information” on the left bottom corner of the screen
   In this example, it took 9.7 seconds to load 41 object of 585.2KB
3. Now open Firebug (the default: press F12 key), click Page Speed and make sure “Profile Deferrable JavaScript” is active
   (click the arrow and tick the option)
4. Clear the cache of your browser and restart the browser
5. Go to your website but do not login into your website as it may behave differently (sent additional info in cookies, etc). If you are logged in, just logout.
6. Activate / open the firebug again (press f12) and click Page Speed
7. Refresh the display of your website by clicking Refresh button while holding the shift key (to not using cache)
8. Click “Analyze Performance” button on firebug
   
9. The result then will be displayed on screen, something like pictured on the right. In general there will be 3 different marking the green tick, the yellow triangle and red exclamation. Well, start fixing the problem from the reds then yellows. And basically don’t worry about items that already green.
10. Try to work the item one by one with patience. Don’t expect to be able to fix everything within few minutes. Take a good half day or full day to do this optimization. If you are not the technical person, have your technical person be with you when you do this. Otherwise with a bit effort you will find that doing this optimization is a little bit fun.
11. Repeat task (1) to compare the result

This method and tools are the one wake me up that you can really do something to speed up the website. On this actual sample website. I manage to make change the access from 9.7s to only 1.8s or roughly 5x faster.

Waterfall Chart to visualize the loading of all your file

Because of the good result, I actually now can add some functionality on the website to make it even better. If you’re curious, the real website that I did above was http://cookingbyme.com – a start-up cooking niche wordpress blog. After adding the FCG as you can see, the access is still pretty fast (under 4s). No the website is on managed VPS, not dedicated server.

Doing further comparison, it seems that although located on the same server, different website with difference theme and functionality, give me a really different result.

I would suggest to make all your website accessible and displayed around 5 second. The faster the better. Not only it will give you bonus point for the pagerank, but also make your visitor happy and in awe – stand up from the crowd: not only the content and functionality, but the speed as well.

What I really did will be written on several other article on this website as well. Stay tune !

The Basic: Quality over Quantity, But More is Better

WWW Popularity - photo:freephotosbank.com

The sole purpose of link building is to get as many as possible hyperlinks that point to your website. Period. Yes, quality over quantity rules, but you need to get as many as possible.

How to measure the quality of the link ? Actually there is no real formal standard on how to measure the quality of a link. But the de facto standard is using Google’s Page Rank (PR). Google will give each page (not the whole website) a score from 0 to 10. So PR0 is the lowest rank, PR10 is the highest rank. Since this method is the one that most publicly being used (due to lack of other popular method) then we just go along with it.

The problem with Google Page Rank is that the formula to determine the rank is highly guarded secret by Google. It’s Google’s trade secret, so no one really know exactly what it is. So beside Google itself, one only can make educated guess or analysis based on the existing case.

Convention: when we said website with PR6, then the web page that has PR6 is usually the home page (remember PR number is about single page, not the whole website)

So, back to the purpose, if you have 1000 links pointing back to your website (“backlink“) from PR0 website and your friend have only 100 backlinks to his website but all from PR5 website. Then I almost certain (remember, no one know exactly the exact proportion) that your friend’s website will have more popularity or widely spoken term “link juice”

How Do I Get a BackLink

There are a few numbers of way to get a backlink, but mainly it can be categorized as three mainstreams:

1. Get or Create It by yourself (or by your agent)
   Some of the activity are: submit website to directory, make a comment with your link on forum or other’s blog, bookmark your website/blog article in social media,etc. Of course you can do it yourself for free or hire somebody else to do it for you.With this method, you need to know where to put your link on. Some better than the other in term of relevancy and authority so the effect could very from website to website.
2. Exchange Link with Others
   While we think that Google only value very little on direct link exchange (website A point to B and website B point to A), but it is still better than without link. You can lessen the effect of direct exchange with 3 or 4 people where the link is going in circle (website A => B => C=> D) which make it not so obvious link exchange.

   This method, while practically free, you need to be able to connect with people at your industry or niche, work and negotiate with them and gone thru the deal.

3. Buy It From Others
   This method is the fastest and the easiest as long as you have money. If you can spend say $500 per year, it is achievable that you will get thousands thousands of backlink just like that in the blink of the eye.While officially Goggle is against people buying link, the fact is is out of their control and they don’t really strict about it (Otherwise all those website that sell link will be banned from the index, isn’t it ?) It is actually a business drive that make Google even more important and rule the internet so, they will in official forum against it but they will not do drastic action about it.

   For example: you can buy the link easily and permanently from textlinks.com (see Review about textlinks)

The Sad Facts

As you can see from above, the fastest way to give a boost to your website’s popularity will be by buying a link. So, if you really good marketer but somehow don’t want to buy links, you will be beaten by other people which is probably only half as good but willing to pay for the link.

Some sad facts:

• like it or not , you need to spend some money to buy link. Especially when you just starting out. Once the momentum is ongoing you can slowly reduce your link budget as the website become naturally more popular.
• but you still need to do (1) and (2) above. So end up, you still need to spend a lot of time doing exchange and manual submission, or spend even more money to hire someone to do it
• Even you have done 3 of them, you cannot really assure yourself that your website will get high PR as some other factor as the quality and content and the real visitor will still count as well, and as I mention no one really knows the exact formula.
• As more and more people know about the potential of internet marketing and the small capital required to start an internet business, then the more and more people to compete and fight for the popularity. This mean you will need even more and more link for your website.

This is a quite sad facts, but that’s life. So either you deal with it or give up. I would suggest just do it. But do it cleverly. Spend as little capital as possible to get the same result and you will be ahead.

Keep doing it, but do it cleverly !

TextLinks.com - Permanent backlink

Let us put our different hat and call ourselves “marketer” instead of just website owner.

First step as marketer, before we can market anything, we need to attract people to either type the website address by themselves or click a link that pointing to our website. After that, because of what we put on the website, hopefully we will be able to market whatever we want to market. We need to make people come to our website first.

Question:

How to get a lot of people come to our website ?

Answer:

I have to put my website on search engine !

WHY ? Of course, we can still do the traditional advertising like putting ads in magazine or distribute fliers to people. But the result will not as effective compared to if we take some effort to make sure our website is listed in the search engine result

WHY ? Because by using search engine, we only deal with motivated buyer.

Remember call from telemarketing company when we are about to have our dinner? They’re pretty annoying isn’t? Why? Because we wanted to have dinner, but the marketer offered us something else that we did not want. This is what we illustrate on the right, we wanted a square, but are offered a circle instead. No matter how good the circle is, it is less likely to be marketed successfully

Another example: imagine when we are just strolling in a big shopping center looking for book store or hardware shop. And suddenly, these restaurant marketers are calling out offering their good food. Well, their marketing effort will be less likely to become successful because of this square/circle problem.

Now, let’s compare: Imagine it was late in the afternoon and we are really hungry and we walk down the same shopping center above and many restaurant marketers are eagerly promoting their good food. Will they be likely more succesful this time ? Absolutely ! This is what we call motivated buyer. We have already wanted a square, and suddenly many colourful squares are on offer.

This is exactly what search engine does. When we type “Nikon digital camera” in the search engine. Do we want to buy or at least very interested in that digital camera? Of course! When the buyer is motivated already, is it more likely to market the product easier? You betcha !

So, in nutshell, people already wants “something“, and search engine will provide list of many “something” for them to choose !

Thus, for us as marketer, of course we want our website to be on that list. And preferably on top position

Introducing SEO or “Search Engine Optimization“… – this is how they called. How to make a website to be ‘optimized’ for certain keywords (that “something”) so that the website has a high position on the result. Big and small company call themselves “SEO Consultant” firm and charge up to hundreds of dollar per hour to have your site listed high in search engine. Yes, it is officially multi millions dollar business now.

This is for the shocking truth: for all of the money people spent on SEO, we probably wondering what is exactly they are doing.. Do they something extra ordinary to make it happened? Do they know someone inside the search engine company? Do they hack the server and cheat ? Do they know exactly what factor or formula to make a website ranked higher ? The answer is nothing of the above.

They don’t do something extra ordinary, they don’t bribe search engine employee, no – they don’t hack any server and no, they don’t even know exactly what make a website ranked higher than other website, they don’t know the exact algorithm. This information is a trade secret that is well kept by search engine company in order to compete with each other and maintain their domination. Also worth noting, the search engine company always improves and changes the algorithm from time to time. It’s not static

If they don’t know exactly the algorithm how they do it? Well, whatever they do, everybody can do it. Probably they will do it faster and more fluently (and more expensive). But once you learn the principles and implemented it (that’s all they do) you can do SEO by yourself (In this website, we say “I can do SEO by myself – it’s SEO by me!“)

KEY HIGHLIGHTS:

• As marketer we really want our website to be listed on search engine. As high as possible !
• Introducing SEO: Search Engine Optimization: how to make our website on top or very high on the search engine for specific keyword(s)
• The exact algorithm and system is not known by the public (including big or small SEO firm)
• “I can do the SEO by myself – It’s SEO by me!”